Marcel Miu, CFA, CFP®

Fast-Tracking Your Work Optional Date. Flat Fees Starting at $7,000. No % Fees.

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Simplify Wealth Planning Marcel Miu, CFA, CFP®
Austin, TX

Serving Clients Nationwide

Fast-Tracking Your Work Optional Date. Flat Fees Starting at $7,000. No % Fees.

11 Certified Advisor Reviews™
5 out of 5 Stars
Jump to Reviews

Areas of Focus

  • Employee Stock Options
  • Equity Compensation Options
  • Investment Management
  • Retirement Planning
  • Taxes

About Marcel Miu, CFA, CFP®

You got the RSU vest notification, watched the shares hit your brokerage account, and did nothing because you weren't sure whether to sell or hold. You exercised stock options last year and the tax bill was double what you expected. You've told yourself for three years that you'll sit down and figure out whether early retirement is actually possible, but the spreadsheet keeps getting pushed to next weekend. Meanwhile, every quarter that passes without a real plan is quietly costing you.

That's the exact problem Simplify Wealth Planning (SWP) was built to solve.

Most of our clients work at companies you'd recognize in tech, biotech, financial services, and consumer brands, earning $150k to $500k+ (and company stock). Some are mid-career and focused on optimizing every vest, minimizing the tax drag, and handling concentrated stock positions. Others are closing in on early retirement and need a plan that accounts for a 40+ year time horizon, bridging the gap before Medicare, and turning what they've built into income they won't outlive. We handle both sides of the equation.

I have 16 years of experience in financial services, including 13 years in the investment industry at J.P. Morgan and Cohen & Steers before starting my own firm. I'm a CFP and also hold the CFA designation, which is the gold standard credential for investing. My practice covers both financial planning and ongoing portfolio management, so nothing falls through the cracks between the plan and the implementation.

SWP charges a flat annual fee starting at $7,000 that covers everything: stock optimization, multi-year tax planning, early retirement income strategy, estate planning, and ongoing portfolio management. Most advisors charge a percentage of your investments (1%), which means your fee grows as your wealth grows, even if the advisor's work doesn't. SWP's model doesn't work that way.

If you want to know whether your current financial approach is actually working, we offer a free "Are You On Track" Snapshot. It's two meetings where we go through your full financial picture, model your goals, and show you exactly where the gaps are. No cost to you and no obligation to become a client to get the Snapshot.

Professional Designations

  • CERTIFIED FINANCIAL PLANNER ®
  • Chartered Financial Analyst (CFA)

Affiliations

  • CFA Institute
  • CFP Board
  • Fee Only Network
  • Flat Fee Advisors
  • National Association of Personal Financial Advisors

Primary Location

Austin, TX 78701

Meeting Options

  • Video Conference
  • In-Person
  • Phone

Compensation Methods

  • Fee Only
  • Flat Fee
  • Offers Advice-Only Services
  • One-time Financial Plan

What to expect in the first meeting

Click the 'Book Intro Call' button above to schedule a "Get To Know You Call". We'll discuss your unique circumstances and see how we can help. Our focus is on making it easy to turn stock compensation into wealth, reduce taxes, and live life your way.

Offers Investment Management

Yes

About Simplify Wealth Planning

Price Range: $7,000 – $9,000 | Project-Based Plans Available: $4,000+

Our clients earn everything from early-stage founder stock, restricted stock awards (RSAs), stock options (ISO and NSOs), RSUs (private and public companies), and ESPP shares.

SWP is proud to be a flat-fee wealth management firm. Transparent and easy-to-understand fees.

We work with clients locally in Austin, Texas and also serve clients virtually nationwide.

Education

Ohio University, B.B.A., Finance

Volunteer Experience

Marcel volunteers with FoodRescue US. FoodRescue US is a non-profit organization that combats food waste and hunger by connecting food donors with social service agencies through a network of volunteers. They facilitate the transfer of surplus fresh food from restaurants, grocers, and other food providers to communities in need.

Hobbies and Interests

  • Animals
  • Cooking
  • Family
  • Gardening
  • Grilling
  • Reading
  • Sports
  • Volunteering
  • Wine
  • Working Out

Who We Serve

  • Corporate Executives
  • Dual Income Family
  • Families
  • Gen X
  • Gen Y / Millennials
  • Gen Z
  • Individuals
  • Parents
  • Technology Professionals
  • Young Families

Wealthtender® is a trusted, independent financial directory and educational resource governed by our strict Editorial Policy, Integrity Standards, and Terms of Use. While we receive compensation from featured professionals (a natural conflict of interest), we always operate with integrity and transparency to earn your trust. Wealthtender is not a client of these providers. Testimonials may not be representative of other clients’ experiences and do not guarantee future performance or success.

Write a Review


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5 Stars

✅ Wealthtender Certified Advisor Review™
Feb 27, 2026
Marcel is fantastic, he has helped me so much with long term planning and tax planning.
Relationship to Financial Advisor: Client as of Feb 27, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Michelle B
Michelle B

5 Stars

✅ Wealthtender Certified Advisor Review™
Feb 6, 2026
Marcel helps make everything as seamless as possible. Great communication, availability, and willingness to go the extra mile for clients to answer any and all questions.
Relationship to Financial Advisor: Client as of Feb 6, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Mitchell Reiter
Mitchell Reiter

5 Stars

✅ Wealthtender Certified Advisor Review™
Jan 19, 2026
Rated 5/5. With Simplify Wealth Planning, I gained clarity on retirement readiness and crafted a solid diversification plan. They also helped me right-size my insurance, which gave me peace of mind about my future. The team’s insights ensured I’m on track for my desired lifestyle. I would recommend Simplify Wealth Planning because their advice was tailored and insightful.
Relationship to Financial Advisor: Client as of Jan 19, 2026
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Todd Burkhart
Todd Burkhart

5 Stars

✅ Wealthtender Certified Advisor Review™
Dec 17, 2025
Simplify Wealth provided great and timely advice to me on handling ISOs ahead of an acquisition. Marcel was informative, thorough, and incredibly responsive which helped me to make the best decision for myself and family. I really appreciated the partnership Marcel showed!
Relationship to Financial Advisor: This reviewer has never been a client.
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Disclosure: The individual was not a client and no fees were charged for this one-time assistance.
Avatar for Zachary Crockett
Zachary Crockett

5 Stars

✅ Wealthtender Certified Advisor Review™
Dec 11, 2025
Simplify Wealth Planning proved invaluable throughout my liquidity event. They helped me make sense of every moving piece, from evaluating complex stock option scenarios to thoughtfully updating our will and trust so that everything reflected our new financial reality. Their ability to break down complicated decisions into clear and actionable guidance gave me confidence at every step. What stood out most was how personalized the process felt. They took the time to understand my goals, my concerns, and the specific details of my situation. They then tailored their recommendations to match what mattered most to me and my family. Instead of offering generic advice, they created a comprehensive plan that addressed both immediate needs and long-term priorities. Their expertise not only helped me manage the windfall effectively but also encouraged me to think ahead about financial security, tax implications, and legacy planning. I would strongly recommend Simplify Wealth Planning to anyone who is navigating a major financial milestone. Their thorough, thoughtful, and supportive approach made all the difference.
Relationship to Financial Advisor: Client as of Dec 11, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Blake Balick-Schreiber
Blake Balick-Schreiber

5 Stars

✅ Wealthtender Certified Advisor Review™
May 2, 2025
Marcel was incredibly helpful in giving me a clear understanding of my current financial situation. His main goal was to make the session valuable for me, and it truly was. He went above and beyond by answering all my questions thoroughly and even took the time to review specific details with me. I appreciated his thoughtful approach and would definitely recommend working with him especially since he is a flat fee advisor.
Relationship to Financial Advisor: This reviewer has never been a client.
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Disclosure: The individual was not a client and no fees were charged for this one-time assistance.
Avatar for Othmane Rifki
Othmane Rifki

5 Stars

✅ Wealthtender Certified Advisor Review™
Feb 3, 2025
The team at Simplify Wealth Planning has been absolutely amazing to work with. I have worked with advisors in the past who did not customize their services to the fact that we have stock income or to our financial goals. Marcel has tailored a plan that has worked for our family, connected us with a great CPA, and helped me rollover my 401(k)s in a very simple way. Marcel is very responsive and is always available when we have a question. SWP has easily saved us 10's of thousands of dollars by not making bad decisions around stock compensation and other areas. I would recommend Simplify Wealth Planning to anyone who wants an advisor who cares about them and their family's financial goals.
Relationship to Financial Advisor: Client as of Feb 3, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: See disclosure
Disclosure: This reviewer received complimentary services in the past as part of my firm’s effort to build case studies. The reviewer also has a familial relationship. Their review was provided voluntarily and was not tied to any obligation or expectation of favorable feedback.
Avatar for David Forman
David Forman

Outstanding Financial Guidance: A Review of Marcel

✅ Wealthtender Certified Advisor Review™
Jan 21, 2025
Marcel helped us to identify short term and long term savings for our family. He combed through every detail, created smart financial models, and provided us with a detailed financial plan. His platform is very easy to use and we appreciated the helpful visuals that track our spending and financial health. With kindness, patience, and respect, he helped guide us to pinpoint our financial priorities and position ourselves for a successful future. We cannot recommend working with Marcel enough.
Relationship to Financial Advisor: Client as of Jan 21, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Patrick
Patrick

Thoughtful Financial Advisor for Equity Compensation Clients

✅ Wealthtender Certified Advisor Review™
Jan 14, 2025
As a tax preparer specializing in equity compensation, I’ve had the privilege of working with Marcel. I am impressed by his dedication to understanding each client's situation in order to provide a thoughtful, holistic approach to their financial life. He explores the complexities surrounding equity compensation, from stock options to RSUs, and takes the time to tailor strategies to each client’s unique needs. Marcel is collaborative, ensuring tax implications are integrated into overall financial plans. Clients can count on consistent communication, attention to detail, and genuine care for their financial success.
Relationship to Financial Advisor: This reviewer has never been a client.
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Disclosure: This endorsement was provided by Amber, a CPA who collaborates with Simplify Wealth Planning on client cases involving tax and equity compensation strategies. Amber is not a client of Simplify Wealth Planning, and no compensation was provided for this endorsement. The views expressed are their own and based on their collaborative experience working with our firm.
Avatar for Amber
Amber

Great Insight on Tech Equity Compensation

✅ Wealthtender Certified Advisor Review™
Jan 13, 2025
Marcel helped me evaluate multiple equity compensation offers for a late stage startup I was interviewing with which led to me accepting an offer best aligned to my financial goals. His insights demonstrated strong knowledge of the VC and tech landscape and helped model through various exit scenarios and tax implications. Marcel was extremely professional, responsive, and personable throughout all communications. I’d highly recommend working with Marcel.
Relationship to Financial Advisor: This reviewer has never been a client.
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Disclosure: The individual was not a client and no fees were charged for this one-time assistance.
Avatar for Michael
Michael

Trustful, personalized advice

✅ Wealthtender Certified Advisor Review™
Jan 13, 2025
Marcel is very knowledgeable and adapts himself to the unique needs of the customer. With Marcel’s help, I was able to create a family plan that addresses my specific concerns and goals. I enjoyed the process and found it very easy to communicate and collaborate with Marcel.
Relationship to Financial Advisor: Client as of Jan 13, 2025
Compensation: This reviewer received no compensation for this review.
Conflicts of Interest: There are no material conflicts of interest.
Avatar for Alon
Alon